About

Neurotise is a Houston based Neuromarketing company specializing in providing the latest neuroscience marketing research techniques for corporate markets.

Neuromarketing is a relatively new field of marketing and consumer testing. Relying on neurological, cognitive, sensormotor and affective response to stimuli, neuromarketers are able to define some of the most effective form of marketing for products.

Neurotise offers neuromarketing testing by utilizing fMRI, EEG, galvanic skin response and eye movement tracking to understand the effect of a product on the general consumer. By correlating the results of neurological and physiological tests to a direct stimuli, we are able to correctly identify new products or campaigns which will succeed when promoted to the general public.

Neuromarketing delves beyond the limits of long established consumer group testing as we are able to investigate the true neurological response to products and stimuli. In the past, companies have had to rely upon the voices of test groups and cognitive bias. This has never been a 100% effective form of testing and many companies have spent millions of dollars promoting a campaign or product based ineffective data. With Neuromarketing, we are far more capable to identify the realistic motive of the test consumer when faced with your product or campaign. This means that we can establish a more effective method of promotion that just relying on verbal out put or questionaires alone.

Neurotise offers neuromarketing services for a wide corporate demographic internationally. Whether a company wants a definitive decision on a new logo or ad campaign, or whether a movie company wants to test and see which actors people believe are best suited for a specific role, we can help.

If you would like more information on Neurotise and the services we offer, please contact us.

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Services

Neurotise offers neuromarketing services to clients within corporate industries as well as entertainment industries and politics. We are able to utilize our knowledge of modern neuroscience techniques and apply them to your campaign ideas in order to capitalize on your market potential.

By using our neuromarketing services, you can be assured that you are selecting a company who embraces the latest neuroscientific methods to help define your corporate identity. We can assist by identifying consumers real opinions on products, advertisements, logo designs and branding via their neurological and physiological responses.

Neuromarketing can give a company an edge over its competition. Most companies still rely on focus group testing to determine the direction they should take. However, focus group test subjects often verbalise a bias towards certain products, companies or motives. Test subjects within a neuromarketing focus group are subjected to neurological and physiological tests, in addition to more conventional methods. This is done to obtain a more honest response to stimuli. This means that verbal bias can be taken out of consideration to a great deal, and we can assist you in defining the correct focus for your campaign.

Our neuromarketing services can help companies assess their strengths and weaknesses in terms of marketing, product design and branding. Our client base is extremely diverse in industry.

Neuromarketing services are available, but not limited, to:

  • Public Relations Companies
  • Advertising Agencies
  • Corporate Marketing Firms
  • Movie Executives
  • Political Campaign Strategists
  • Product Development and Design Companies
  • Website Designers and Developers
  • Music Industry Executives
  • Consumer Research Companies
  • Brand and Product Marketing Departments
  • Media Organizations

 

For more information about our corporate services, please contact us.

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